documentation/docs/organization/structure.mdx

---
title: Structure
description: Eldorado’s organizational operating model, departments, teams and responsibilities.
---

import ArchifyDiagram from '@site/src/components/ArchifyDiagram';

This operating model organizes Eldorado around six departments: **Product, Technology, Operations, Marketing, Finance & Accounting, and HR & Administration**. Leadership aligns their priorities around marketplace growth, customer trust and efficient delivery.

## Leadership

| Role | Leadership | Responsibility |
| --- | --- | --- |
| Chief Executive Officer | Vladas Jurkevičius | Company direction, business performance, strategic priorities and executive alignment. |
| Chief Operating Officer | Lukas Deksnys | Marketplace operations, customer service, resolution quality and operational performance. |

Functional leaders translate company priorities into departmental plans. Team leads own execution, people development and service quality within their teams.

## Organization overview

<ArchifyDiagram name="organization-structure" title="Eldorado organization structure" />

**Management coordinates the six departments.** Each department has a clear business responsibility and a set of teams that deliver it.

## Product & Technology squads

Product and Technology share a delivery structure of **up to seven cross-functional squads**. Product sets priorities and business outcomes; Technology provides engineering leadership, technical standards and delivery capability.

| Squad | Scope |
| --- | --- |
| **Discovery & Categories** | Browsing, search, category journeys and marketplace conversion. |
| **Orders & Delivery** | Purchase and post-purchase experience, order tracking, delivery and customer feedback. |
| **Seller Platform** | Seller Portal, onboarding, integrations and seller-facing tools. |
| **Payments & Wallet** | Checkout, balances, withdrawals and payout integrations, working with Finance. |
| **Trust & Safety** | Risk controls, dispute tooling and safety workflows, working with Operations. |
| **Data & Intelligence** | Analytics, experimentation, offer ranking, recommendations and marketplace ML. |
| **Platform & AI** | Shared platform, reliability, delivery infrastructure and engineering AI tools. |

Each squad brings together product ownership, engineering, design, quality and data expertise according to its scope. Departmental teams and specialist functions below support these squads; they are not additional delivery squads. Operations retains ownership of customer cases and risk decisions, while Finance retains ownership of financial controls.

## Departments and teams

### Product

**Purpose:** improve the buyer and seller experience and turn marketplace opportunities into valuable product capabilities.

| Team | Responsibilities |
| --- | --- |
| Orders | Purchase and post-purchase journeys, order status, delivery experience, dispute flows, feedback and loyalty. |
| Categories | Category experiences, including Boosting and Currency, discovery, conversion and category-specific user journeys. |
| Sellers & Operations | Seller Portal, seller integrations, onboarding and verification, balances and withdrawals, invoicing and operational tooling. |
| Data & Intelligence | Product analytics, experimentation, offer ranking, recommendations and decision support. |
| Product Design | User research, interaction design, design consistency and accessible buyer and seller experiences across product teams. |

Product Owners, Designers and Tech Leads work together on each product area. Product owns priorities and outcomes; Technology owns engineering execution and technical quality.

### Technology

**Purpose:** build and operate a secure, reliable marketplace and improve the effectiveness of engineering.

| Team / function | Responsibilities |
| --- | --- |
| Product Engineering | Develop and maintain marketplace capabilities in cross-functional product teams. |
| Platform & Reliability | Shared platform services, delivery infrastructure, observability, availability and performance. |
| Architecture & Security | Technical standards, system design, infrastructure security and secure engineering practices. |
| Quality Engineering | Test strategy, automation, release quality and defect prevention. |
| AI Enablement | AI-assisted engineering workflows, developer tools, adoption, standards and safe use of AI. |
| Internal IT | Identity and access, employee devices, internal systems, software administration and joiner–mover–leaver processes. |

The CTO owns technology direction. The Head of Engineering leads engineering delivery through Group Engineering Managers and Engineering Managers. The AI Architect coordinates AI enablement across engineering, working with Architecture & Security and team leaders.

### Operations

**Purpose:** keep marketplace trading dependable and resolve customer issues fairly and efficiently.

| Team | Responsibilities |
| --- | --- |
| Customer Support | Buyer and seller assistance, knowledge management, self-service and support workflow automation. |
| Trust & Resolution | Disputes, appeals, refunds, warranties, chargebacks and complex customer cases. |
| Risk & Fraud | Transaction and account risk, fraud prevention, investigations and operational controls. |
| Operational Quality | Independent case reviews, quality standards, calibration, service accuracy and improvement tracking across operational teams. |

The COO coordinates Operations. Team leads manage specialists and daily service delivery. Operational Quality reports directly to the COO and reviews quality across teams.

### Marketing

**Purpose:** attract and retain customers, build the Eldorado brand and grow marketplace demand.

| Team / workstream | Responsibilities |
| --- | --- |
| Brand & Community | Brand positioning, campaigns, organic social, community and brand partnerships. |
| Creative | Campaign concepts, visual assets and performance creative. |
| SEO | Organic discovery, search visibility and content performance. |
| PPC & Affiliate | Paid acquisition, affiliate channels and return on marketing investment. |
| Influencer | Creator relationships, influencer programs and campaign delivery. |
| CRM | Customer lifecycle communication, retention, reactivation and campaign personalization. |

The CMO coordinates Marketing. The Brand Team Lead owns Brand & Community, with shared support from Creative and the other marketing workstreams.

### Finance & Accounting

**Purpose:** maintain financial control, support business decisions and keep marketplace money flows dependable.

| Team / function | Responsibilities |
| --- | --- |
| Financial Planning & Analysis | Budgets, forecasts, profitability, management reporting and investment analysis. |
| Accounting, Tax & Controls | Accounting, financial reporting, tax, audit coordination and internal controls. |
| Treasury & Payment Operations | Cash management, reconciliation, payout oversight, payment-provider coordination and financial risk. |

The CFO coordinates Finance & Accounting and works with executive leadership on business performance. Finance, Operations and Product share responsibility for effective payment and withdrawal processes, each within its own area of expertise.

### HR & Administration

**Purpose:** help teams attract, develop and retain people and provide an effective working environment.

| Team | Responsibilities |
| --- | --- |
| Talent Acquisition | Recruitment, candidate experience, hiring coordination and workforce demand support. |
| People Operations | Employee onboarding, development, performance processes, policies and employee experience. |
| Office & Administration | Workplace services, office operations and administrative coordination. |

HR partners with department leaders on team capacity and development. People Operations works with Internal IT on employee onboarding, role changes and offboarding.

## Leadership and delivery structure

<ArchifyDiagram name="organization-reporting" title="Eldorado leadership and delivery structure" />

The diagram shows management responsibility from leader to role or team:

- **CTO → Head of Engineering → Group Engineering Managers → Engineering Managers → Product Engineering teams.**
- **CTO → AI Architect**, coordinating engineering AI enablement.
- **COO → Operational Quality**, providing independent quality oversight.
- **CMO → Brand Team Lead**, leading Brand & Community.

Product teams combine product ownership, design, engineering, quality and data expertise. Functional management develops people and professional standards; cross-functional teams deliver business outcomes.

## How the departments work together

| Business outcome | Collaboration |
| --- | --- |
| Better buyer experience | Product defines improvements; Technology delivers them; Operations brings customer feedback; Data measures the result. |
| Stronger seller experience | Product and Technology develop seller tools; Operations supports sellers; Finance manages financial processes. |
| Safe and trustworthy trading | Risk & Fraud, Trust & Resolution, Architecture & Security, and Finance coordinate controls and incident responses. |
| Sustainable growth | Marketing develops demand; Product improves conversion and retention; Finance measures profitability. |
| AI-powered execution | AI Enablement supports engineering; Data & Intelligence develops marketplace intelligence; Operations improves service and quality workflows. |

Department leaders remain accountable for outcomes, controls and service quality as AI becomes part of everyday work.