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118 lines
7.0 KiB
Plaintext
---
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title: Structure
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description: Eldorado’s organizational operating model, departments, teams and responsibilities.
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---
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import ArchifyDiagram from '@site/src/components/ArchifyDiagram';
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This operating model organizes Eldorado around six departments: **Product, Technology, Operations, Marketing, Finance & Accounting, and HR & Administration**. Leadership aligns their priorities around marketplace growth, customer trust and efficient delivery.
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## Leadership
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| Role | Leadership | Responsibility |
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| --- | --- | --- |
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| Chief Executive Officer | Vladas Jurkevičius | Company direction, business performance, strategic priorities and executive alignment. |
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| Chief Operating Officer | Lukas Deksnys | Marketplace operations, customer service, resolution quality and operational performance. |
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Functional leaders translate company priorities into departmental plans. Team leads own execution, people development and service quality within their teams.
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## Organization overview
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<ArchifyDiagram name="organization-structure" title="Eldorado organization structure" />
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**Management coordinates the six departments.** Each department has a clear business responsibility and a set of teams that deliver it.
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## Departments and teams
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Product has **two teams** and Technology has **five teams**. Operations, Marketing, Finance & Accounting, and HR & Administration each have **one squad** covering their departmental workstreams. Each team belongs to one department, with its own leadership and responsibilities. The departments collaborate on delivery without sharing team ownership.
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### Product
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**Purpose:** improve the buyer and seller experience and turn marketplace opportunities into valuable product capabilities.
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| Team | Responsibilities |
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| --- | --- |
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| Product Management | Product strategy, roadmaps, priorities and outcome measurement across discovery, categories, orders, seller tools, payments and operational workflows. |
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| Product Design | User research, interaction design, design consistency and accessible buyer and seller experiences. |
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Product Management owns what to improve and why. Product Design shapes the experience. Both work with Technology teams while remaining within Product.
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### Technology
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**Purpose:** build and operate a secure, reliable marketplace and improve the effectiveness of engineering.
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| Team | Responsibilities |
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| --- | --- |
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| Product Engineering | Build and maintain marketplace capabilities, including search, orders, seller tools, checkout, wallet and operational tooling. |
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| Platform & IT | Platform services, delivery infrastructure, observability, reliability, performance, internal systems, employee devices and identity administration. |
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| Architecture & Security | Technical standards, system design, security architecture and secure engineering practices. |
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| Quality Engineering | Test strategy, automation, release quality and defect prevention. |
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| Data & AI | Analytics, experimentation, ranking, recommendations, marketplace ML and safe AI-assisted engineering workflows. |
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The CTO owns technology direction. The Head of Engineering leads engineering delivery through Group Engineering Managers and Engineering Managers. The AI Architect coordinates AI enablement within Data & AI, working with Architecture & Security and the other Technology teams. These are leadership roles within the five-team structure, not additional teams.
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### Operations
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**Purpose:** keep marketplace trading dependable and resolve customer issues fairly and efficiently.
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**Operations Squad** delivers the department’s responsibilities across the following workstreams.
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| Workstream | Responsibilities |
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| --- | --- |
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| Customer Support | Buyer and seller assistance, knowledge management, self-service and support workflow automation. |
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| Trust & Resolution | Disputes, appeals, refunds, warranties, chargebacks and complex customer cases. |
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| Risk & Fraud | Transaction and account risk, fraud prevention, investigations and operational controls. |
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| Operational Quality | Independent case reviews, quality standards, calibration, service accuracy and improvement tracking across operational teams. |
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The COO coordinates Operations. Team leads manage specialists and daily service delivery. Operational Quality reports directly to the COO and reviews quality across teams.
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### Marketing
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**Purpose:** attract and retain customers, build the Eldorado brand and grow marketplace demand.
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**Marketing Squad** delivers the department’s responsibilities across the following workstreams.
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| Workstream | Responsibilities |
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| --- | --- |
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| Brand & Community | Brand positioning, campaigns, organic social, community and brand partnerships. |
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| Creative | Campaign concepts, visual assets and performance creative. |
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| SEO | Organic discovery, search visibility and content performance. |
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| PPC & Affiliate | Paid acquisition, affiliate channels and return on marketing investment. |
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| Influencer | Creator relationships, influencer programs and campaign delivery. |
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| CRM | Customer lifecycle communication, retention, reactivation and campaign personalization. |
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The CMO coordinates Marketing. The Brand Team Lead owns Brand & Community, with shared support from Creative and the other marketing workstreams.
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### Finance & Accounting
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**Purpose:** maintain financial control, support business decisions and keep marketplace money flows dependable.
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**Finance & Accounting Squad** delivers the department’s responsibilities across the following workstreams.
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| Workstream | Responsibilities |
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| --- | --- |
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| Financial Planning & Analysis | Budgets, forecasts, profitability, management reporting and investment analysis. |
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| Accounting, Tax & Controls | Accounting, financial reporting, tax, audit coordination and internal controls. |
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| Treasury & Payment Operations | Cash management, reconciliation, payout oversight, payment-provider coordination and financial risk. |
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The CFO coordinates Finance & Accounting and works with executive leadership on business performance. Finance, Operations and Product share responsibility for effective payment and withdrawal processes, each within its own area of expertise.
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### HR & Administration
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**Purpose:** help teams attract, develop and retain people and provide an effective working environment.
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**People & Administration Squad** delivers the department’s responsibilities across the following workstreams.
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| Workstream | Responsibilities |
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| --- | --- |
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| Talent Acquisition | Recruitment, candidate experience, hiring coordination and workforce demand support. |
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| People Operations | Employee onboarding, development, performance processes, policies and employee experience. |
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| Office & Administration | Workplace services, office operations and administrative coordination. |
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HR partners with department leaders on team capacity and development. People Operations works with Platform & IT on employee onboarding, role changes and offboarding.
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## Related pages
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- [Collaboration](./collaboration.mdx) — how departments work together on business outcomes.
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- [SDLC — Software Delivery Life Cycle](./sdlc.mdx) — leadership and delivery responsibilities.
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