24 lines
1.1 KiB
Plaintext
24 lines
1.1 KiB
Plaintext
---
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title: Marketing
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pagination_prev: structure/operations
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description: Marketing purpose, teams and responsibilities in Eldorado’s operating model.
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---
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**Purpose:** attract and retain customers, build the Eldorado brand and grow marketplace demand.
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**Marketing Squad** delivers the department’s responsibilities across the following workstreams.
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| Workstream | Responsibilities |
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| --- | --- |
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| Brand & Community | Brand positioning, campaigns, organic social, community and brand partnerships. |
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| Creative | Campaign concepts, visual assets and performance creative. |
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| SEO | Organic discovery, search visibility and content performance. |
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| PPC & Affiliate | Paid acquisition, affiliate channels and return on marketing investment. |
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| Influencer | Creator relationships, influencer programs and campaign delivery. |
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| CRM | Customer lifecycle communication, retention, reactivation and campaign personalization. |
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The CMO coordinates Marketing. The Brand Team Lead owns Brand & Community, with shared support from Creative and the other marketing workstreams.
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[Return to Structure overview](../structure.mdx)
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