---
title: Product
pagination_prev: structure
pagination_next: structure/technology
description: Product purpose, teams and responsibilities in Eldorado’s operating model.
---

**Purpose:** improve the buyer and seller experience and turn marketplace opportunities into valuable product capabilities.

| Team | Responsibilities |
| --- | --- |
| Product Management | Product strategy, roadmaps, priorities and outcome measurement across discovery, categories, orders, seller tools, payments and operational workflows. |
| Product Design | User research, interaction design, design consistency and accessible buyer and seller experiences. |

Product Management owns what to improve and why. Product Design shapes the experience. Both work with Technology teams while remaining within Product.

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