--- title: Structure description: Eldorado’s organizational operating model, departments, teams and responsibilities. --- import ArchifyDiagram from '@site/src/components/ArchifyDiagram'; This operating model organizes Eldorado around six departments: **Product, Technology, Operations, Marketing, Finance & Accounting, and HR & Administration**. Leadership aligns their priorities around marketplace growth, customer trust and efficient delivery. ## Leadership | Role | Leadership | Responsibility | | --- | --- | --- | | Chief Executive Officer | Vladas Jurkevičius | Company direction, business performance, strategic priorities and executive alignment. | | Chief Operating Officer | Lukas Deksnys | Marketplace operations, customer service, resolution quality and operational performance. | Functional leaders translate company priorities into departmental plans. Team leads own execution, people development and service quality within their teams. ## Organization overview **Management coordinates the six departments.** Each department has a clear business responsibility and a set of teams that deliver it. ## Departments and teams Product has **two teams** and Technology has **five teams**. Operations, Marketing, Finance & Accounting, and HR & Administration each have **one squad** covering their departmental workstreams. Each team belongs to one department, with its own leadership and responsibilities. The departments collaborate on delivery without sharing team ownership. ### Product **Purpose:** improve the buyer and seller experience and turn marketplace opportunities into valuable product capabilities. | Team | Responsibilities | | --- | --- | | Product Management | Product strategy, roadmaps, priorities and outcome measurement across discovery, categories, orders, seller tools, payments and operational workflows. | | Product Design | User research, interaction design, design consistency and accessible buyer and seller experiences. | Product Management owns what to improve and why. Product Design shapes the experience. Both work with Technology teams while remaining within Product. ### Technology **Purpose:** build and operate a secure, reliable marketplace and improve the effectiveness of engineering. | Team | Responsibilities | | --- | --- | | Product Engineering | Build and maintain marketplace capabilities, including search, orders, seller tools, checkout, wallet and operational tooling. | | Platform & IT | Platform services, delivery infrastructure, observability, reliability, performance, internal systems, employee devices and identity administration. | | Architecture & Security | Technical standards, system design, security architecture and secure engineering practices. | | Quality Engineering | Test strategy, automation, release quality and defect prevention. | | Data & AI | Analytics, experimentation, ranking, recommendations, marketplace ML and safe AI-assisted engineering workflows. | The CTO owns technology direction. The Head of Engineering leads engineering delivery through Group Engineering Managers and Engineering Managers. The AI Architect coordinates AI enablement within Data & AI, working with Architecture & Security and the other Technology teams. These are leadership roles within the five-team structure, not additional teams. ### Operations **Purpose:** keep marketplace trading dependable and resolve customer issues fairly and efficiently. **Operations Squad** delivers the department’s responsibilities across the following workstreams. | Workstream | Responsibilities | | --- | --- | | Customer Support | Buyer and seller assistance, knowledge management, self-service and support workflow automation. | | Trust & Resolution | Disputes, appeals, refunds, warranties, chargebacks and complex customer cases. | | Risk & Fraud | Transaction and account risk, fraud prevention, investigations and operational controls. | | Operational Quality | Independent case reviews, quality standards, calibration, service accuracy and improvement tracking across operational teams. | The COO coordinates Operations. Team leads manage specialists and daily service delivery. Operational Quality reports directly to the COO and reviews quality across teams. ### Marketing **Purpose:** attract and retain customers, build the Eldorado brand and grow marketplace demand. **Marketing Squad** delivers the department’s responsibilities across the following workstreams. | Workstream | Responsibilities | | --- | --- | | Brand & Community | Brand positioning, campaigns, organic social, community and brand partnerships. | | Creative | Campaign concepts, visual assets and performance creative. | | SEO | Organic discovery, search visibility and content performance. | | PPC & Affiliate | Paid acquisition, affiliate channels and return on marketing investment. | | Influencer | Creator relationships, influencer programs and campaign delivery. | | CRM | Customer lifecycle communication, retention, reactivation and campaign personalization. | The CMO coordinates Marketing. The Brand Team Lead owns Brand & Community, with shared support from Creative and the other marketing workstreams. ### Finance & Accounting **Purpose:** maintain financial control, support business decisions and keep marketplace money flows dependable. **Finance & Accounting Squad** delivers the department’s responsibilities across the following workstreams. | Workstream | Responsibilities | | --- | --- | | Financial Planning & Analysis | Budgets, forecasts, profitability, management reporting and investment analysis. | | Accounting, Tax & Controls | Accounting, financial reporting, tax, audit coordination and internal controls. | | Treasury & Payment Operations | Cash management, reconciliation, payout oversight, payment-provider coordination and financial risk. | The CFO coordinates Finance & Accounting and works with executive leadership on business performance. Finance, Operations and Product share responsibility for effective payment and withdrawal processes, each within its own area of expertise. ### HR & Administration **Purpose:** help teams attract, develop and retain people and provide an effective working environment. **People & Administration Squad** delivers the department’s responsibilities across the following workstreams. | Workstream | Responsibilities | | --- | --- | | Talent Acquisition | Recruitment, candidate experience, hiring coordination and workforce demand support. | | People Operations | Employee onboarding, development, performance processes, policies and employee experience. | | Office & Administration | Workplace services, office operations and administrative coordination. | HR partners with department leaders on team capacity and development. People Operations works with Platform & IT on employee onboarding, role changes and offboarding. ## Leadership and delivery structure The diagram shows management responsibility from leader to role or team: - **CTO → Head of Engineering → Group Engineering Managers → Engineering Managers → the Product Engineering team.** - **CTO → AI Architect**, coordinating engineering AI enablement. - **COO → Operational Quality**, providing independent quality oversight. - **CMO → Brand Team Lead**, leading Brand & Community. Product and Technology retain separate team ownership and reporting lines. Their teams coordinate priorities, design, engineering, quality and data work to deliver business outcomes. ## How the departments work together | Business outcome | Collaboration | | --- | --- | | Better buyer experience | Product defines improvements; Technology delivers them; Operations brings customer feedback; Data & AI measures the result. | | Stronger seller experience | Product and Technology develop seller tools; Operations supports sellers; Finance manages financial processes. | | Safe and trustworthy trading | Risk & Fraud, Trust & Resolution, Architecture & Security, and Finance coordinate controls and incident responses. | | Sustainable growth | Marketing develops demand; Product improves conversion and retention; Finance measures profitability. | | AI-powered execution | Data & AI supports engineering and develops marketplace intelligence; Operations improves service and quality workflows. | Department leaders remain accountable for outcomes, controls and service quality as AI becomes part of everyday work.